The snack food industry is playing a bigger role in nutrition of all Americans. The figures are even higher among Generation X (43.8%) and Younger Millennials (51.9%). This cohort says they “sometimes” replace meals with snacks 31% of the time. What’s more, snacks have become our meal replacement when we are too busy even among the Baby Boomer generation. Most of us have already gotten used to the tradition of having after-school or work snacks, having popcorn while at the movies, and munching chips while watching our favorite TV shows. When asked what are his most memorable moments in his decade-spanning music business career, Fair says it “depends on what day you ask.” On this day he recounts three: his first gold record he got working with his mentor Bill Conti on “Gonna Fly Now” from the Rocky Soundtrack his extensive work with Christina Aguilera whose talent he recognized early-on when she was just 16 and working with the Black Eyed Peas and putting Fergie back in the group.Let’s face it! We’ve officially evolved into a society of snackers. He mentions his recent discovery of Kimberly Henderson, a YouTube star who he was interested in working with before “the major labels found her.” His also says he will continues to be on the lookout for new talent. 1 hit song with “Sugar Sugar.”Īs an additional source of revenue, Fair notes he will alo be involved with merchandising which includes everything “from digital music toys to cereal.” GBI creates and licenses multimedia content for toddlers to tweens and its library of content includes Baby Genius, Warren Buffett‘s Secret Millionaires Club and Stan Lee‘s Mighty 7, the first project from Stan Lee Comics, a joint venture with legendary Stan Lee’s POW! Entertainment.įair will continue to work on his own independent projects, including as the executive producer of TLC‘s new Kickstarter-funded album. “The Archies.” Archie Comics is also represented by A Squared Entertainment, a GBI subsidiary. Veteran Producer Ron Fair to Exec-Produce TLC’s New Albumįair believes the music they are working on has the potential to crossover to a mainstream audience from the children’s market. “I want to I do our modern take on them and create songs that shoot for the moon and create music that is as big as “Supercalifragilisticexpialidocious” or “Chim Chim Cher-ee.” “My goal is to be the Sherman Borthers,” he says referencing the great music film songwriters Robert B. Blige, Keyshia Cole, the Black Eyed Peas, Snow Patrol and Bastille among many others.įair has set a rather ambitious goal for the caliber of songwriting and production he wants to attain in his new capacity. Fair has helped guide the careers of Christina Aguilera, Mary J. Over the years Ron Fair has worked in a variety of executive capacities within the music business, including ( most recently) as chief creative officer and evp of Virgin Records, chairman of Geffen Records and president of A&M Records. “Ron and Stefanie together will provide GBI with the highest caliber of talent and creativity imaginable,” said Heyward in a statement, “opening the door to incredible opportunities for developing musical content in support of the GBI mission of entertaining and enriching the lives of kids.” Joining Fair at GBI is his wife Stefanie Fair, a songwriter and actress and former member of band Wild Orchid. “At our house we have everything from “Yankee Doodle” played on a fife and xylophone to my six-year-old daughter who knows every Taylor Swift song.” “Given now that I’m married to a great songwriter and we have four children under the age of eight, we live and breathe and thrive in this kids space,” Fair tells Billboard.
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